More Than Lube Jobs Shown in Jiffy Ads

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BOSTON Jiffy Lube is breaking a new TV campaign this week via McCarthy Mambro Bertino here.

The new executions broaden the Houston-based company’s previous strategy that mainly highlighted its quick oil changes. The new effort positions Jiffy Lube as the place to go for all preventative car maintenance without losing the convenience of speed, said Fred Bertino, president and co-creative director at the agency.

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