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Global beauty group Elizabeth Arden has hired PHD for various key markets across Europe and Asia, including China and Japan.
The account covers all of the brands under the Elizabeth Arden umbrella, including the namesake Elizabeth Arden skin-care, makeup and fragrance products, plus lines such as Britney Spears, Elizabeth Taylor, Hilary Duff, Danielle Steel, Badgley Mischka, Mariah Carey, Giorgio Beverly Hills, Halston, Geoffrey Beene and Alberta Ferretti.
Estimated global Arden spending is $40 million, and the move includes traditional and digital planning and buying.
PHD has an existing relationship with Elizabeth Arden in the U.S.
Sebastian
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