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The latest wave of layoffs swept through two shops last week, with Temerlin McClain planning to cut 30 staffers and DDB dismissing 16 or about 5 percent of its workforce.
Temerlin’s im-pending cuts—about 6 percent of its staff—are said to anticipate a significant reduction in spending by client Nortel Networks later this year.
“Our industry has experienced a severe downturn and … subsequently we are not pursuing our brand efforts at the same level we once were,” confirmed Andrew Lark, Nortel’s vice president of corporate marketing.
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