Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DGWB Advertising has picked up three new KFC field marketing regions worth an estimated $2.5 million.
The business, which had been handled by Cole & Weber, Seattle, includes the San Diego, Las Vegas and Boise, Idaho, markets.
The Irvine, Calif., shop already handles field marketing for KFC’s Los Angeles-area co-op–one of the country’s largest, with about 280 restaurants–as well as the 60-unit co-op in the Phoenix area and the 40-store co-op in the Albuquerque, N.M.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in