The more I see from Apple's Mac vs. PC campaign,

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The more I see from Apple’s Mac vs. PC campaign, the more I like it. Some critics find them ill-spirited, but I find them enjoyable, entertaining and informative. And though it was definitely not its purpose, it’s even humanized the PC for me—something that Microsoft and other PC brands have never seemed to do in their advertising. In one new commercial, highlighting the Mac’s MagSafe magnetic connection, PC, banged up and sitting in a wheelchair with both arms and one leg wrapped in plaster, explains that he went crashing to the floor when someone tripped on his AC cord.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in