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LOS ANGELES Washington Mutual continues its message of “More human interest” in two television commercials from Sedgwick Rd.
The 30-second spots address free checking and customer respect and are meant to connect with consumers who identify with feelings of being ripped off and ignored by their banks.
One spot, “Pickpocket,” shows a man opening a “technically free” checking account. A guy in a suit reaches into the customer’s wallet and pulls out some money. The perky blond bank teller informs him that it’s “Just Bob” who is “assessing check card fees.”