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NEW YORK Ease of purchase and new product discovery are among the chief reasons consumers are shifting more of their holiday shopping budget to the Internet this season, according to a study released today.
The survey was directed by DoubleClick and conducted by Nielsen/NetRatings during the first week of November.
Sixty-four of the 613 respondents said they planned to shop online, up 15 percentage points over last year. Eighty-four percent said they expect to make purchases at retail stores; while still a significant percentage, that’s down 6 percent year-over-year.
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