More Harrah’s for BBDO

SAN FRANCISCO Omnicom Group’s BBDO continued its recent streak of expanding its business with existing clients, adding new work from Harrah’s Entertainment without a review.

BBDO West here picked up Harrah’s Rio All Suite Hotel & Casino; Bally’s Las Vegas; and the Paris Las Vegas. It will also handle Harrah’s World Series of Poker.

Combined ad spending for the brands was about $8-10 million last year, per Nielsen Monitor-Plus. All told, Harrah’s spends $80-120 million annually on brands handled by BBDO.

BBDO West a year ago added Harrah’s and Harrah’s Casino Resorts nationwide, and five months later picked up additional client brands such as Showboat, Flamingo, Harveys and Grand Biloxi brands.

Last week, BBDO West added to its Mars portfolio with the Nutro pet food brand.

In addition, BBDO earlier this year regained Jeep from Chrysler and also added Hewlett-Packard’s U.S. imaging and printing business to its global assignment.