More Fun Than Tv

Smash Advertising is already having fun with its newest account, Global Protection Corp.-and ads aren’t even due to appear until summer.
Davin Wedel, president of the Boston-based prophylactics provider, tapped the shop to help introduce the ultra-sensitive Pleasure Plus condom. An upcoming national print effort will likely include the line, “The new shape of pleasure,” which now appears on product packaging. Smash may also work on the launch of Knight Light, a glow-in-the-dark condom; packaging invites consumers to “Wrap your knight in shining armor.”
Although the Boston shop is best known for promoting broadcast clients such as The History Channel, TBS and TNT, agency official Dave Corey noted that a condom account, “broadly defined, is in the entertainment category,” and quipped that he had “no firm answer” on the budget and media schedule.
-David Gianatasio