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Young & Rubicam has added global creative duties on Bacardi Flavors and Bacardi Gold Rum after a review, the spirits company confirmed today.
Y&R, a WPP Group agency, already handled global creative duties on Bacardi Superior Rum at its London office. That office, known as Rainey Kelly Campbell Roalfe/Y&R, also will lead the new assignments.
“Last month, Bacardi conducted a review of future needs. We are pleased to say that it resulted in the decision to give Y&R the responsibility for other international rums,” said Stella David, global chief marketing officer at Bacardi.
Bacardi did not say which other agencies it considered for the business.
Global
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