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Kovel/Fuller’s relationship with year-old client American Sporting Goods has legs.
Last August the agency won creative duties for ASG’s $10 million Avia brand–featuring women’s apparel and men and women’s running shoes. Now the shop has picked up the Irvine, Calif.-based retailer’s DOS Shoes hiking boots and NSS skateboarder shoes as well.
The new business, awarded without a review, is estimated to be worth about $10 million in billings, doubling the size of Kovel/Fuller’s ASG account.
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