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With nearly 20% of Americans vaccinated against Covid-19, “normal” is beginning to feel like it’s right around the corner.
Despite Americans’ rising comfort level related to vacations, fewer than a quarter of Americans have pulled the trigger on travel plans in the near-term. According to a new Adweek-Morning Consult poll, which builds on the ongoing research Morning Consult has conducted around travel throughout the pandemic, just 22% of consumers have already booked a vacation within the next three months.
Discounts and vaccines are likely to encourage vacationers
Still, 51% of respondents said they’re at least somewhat likely to book a vacation within the next three months (23% say they’re very likely to do so).
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