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NEW YORK Web advertising is set to become a $26 billion market in five years, driven by advertisers following consumer media habits that are migrating online, according to new research.
Forrester Research forecast the U.S. online advertising and marketing spending will increase 23 percent this year to reach $14.7 billion. In five years, the Cambridge, Mass., research firm expects Web marketing spending to rival cable TV and radio, accounting for $26 billion, 8 percent of total ad spending.
Forrester
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