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Deutsch L.A. has won a pitch to become the first lead agency for Mophie, a smart phone case maker with plans to advertise on next year's Super Bowl, according to sources.
Sources previously identified the other finalists as Innocean in Huntington Beach, Calif. and R/GA in Los Angeles. Future annual media spending is estimated at $15 million.
The assignment includes a fall campaign and an ad that will air during the second half of the Super Bowl in February.
Mophie, which is based in Santa Ana, Calif.,
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