Moonpig Introduces Cute Mascots in Costumes as Online Card Company Embraces its Roots

The new campaign is the largest from the greetings card company since its IPO in February

The campaign and logo were developed to create the
The campaign and logo were developed to create the "warm, fuzzy feeling you get when someone sends you something thoughtful," said Kristof Fahy, Moonpig's marketing chief. Moonpig

Pigs might fly one day, but British online greetings card company Moonpig, which recently floated at a value of £1.2 billion ($1.65 billion) has introduced some new mascots that will be staying firmly on the ground.

taylordua@gmail.com Taylor Dua is a freelance writer for Adweek.
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