Moonpig Introduces Cute Mascots in Costumes as Online Card Company Embraces its Roots

The new campaign is the largest from the greetings card company since its IPO in February

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Pigs might fly one day, but British online greetings card company Moonpig, which recently floated at a value of £1.2 billion ($1.65 billion) has introduced some new mascots that will be staying firmly on the ground.

In a new 30-second spot from creative agency Creature, the Moonpigs will represent different ideas featured in the online range of greetings cards, along with different costumes worn by the pigs like avocado costumes and T-rex outfits.

If these prove a hit with consumers, merchandising around the cute porkers seems pretty inevitable and will resemble the Compare the Meerkat brand mascots that have been successful for the better part of the last decade.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in