Month-Old Kovel/Fuller Rolling

A month after its creation through a merger, Kovel/Fuller & Partners has picked up several new pieces of business and is also looking for a new home.
The $60 million shop won a pitch for PairGain Technologies, a Tustin, Calif.-based technology company. Billings are estimated at around $5 million.
The agency, which handles the $5 million account of Playboy magazine, has also picked up new assignments from that client’s parent company, Playboy Enterprises in Chicago. While the projects are undisclosed, sources said some branding work will be included. The new Playboy assignments are worth around $4 million in billings, said sources.
The shop earlier won the $5 million account of the Barona Casino in San Diego.
To land PairGain, Kovel/Fuller beat out three undisclosed contenders. Lee Kovel, chief creative officer, said the new client fits “our brand strategy to have a lot of technology experience, including Internet companies.”
The agency currently occupies Fuller’s former offices in the Mid-Wilshire area of Los Angeles, but is looking for a 20,000-square-foot space in West Los Angeles, Kovel said. President John Fuller said the shop is also looking to hire half a dozen new staffers, and that the merger is “working out even better than we thought.”
Separately, Kovel/Fuller plans to break a new print campaign for Yahoo! Internet Life, positioning the magazine as the “Bible of the Internet.” One ad, for example, notes that 4 million Web surfers turn to the magazine as “the guide” to the over 3 million Web sites in operation.