Names Gilvar CMO

BOSTON has named Ted Gilvar evp, chief global marketing officer. He succeeds Joan Blackwood, who is leaving the Maynard, Mass.-based company.

Gilvar has more than 20 years of experience in advertising and marketing, most recently as an evp and senior director at Omnicom Group’s BBDO in New York, where he managed the Monster business as well as the NFL, Target Stores, Guinness and Red Stripe. His earlier agency posts include Mullen, McKinney and Hill, Holliday, Connors, Cosmopulos.

“Monster is a truly unique brand. Not only does it have strong equity as a category pioneer, but it has unprecedented global reach. Monster also has a management team that clearly understands the commitment and investment needed to maintain its leadership in an evolving market,” said Gilvar, in a statement. “I’m excited about this opportunity and look forward to the continued Monster/BBDO collaboration as we work to unlock the brand’s vast potential.”

Sal Ianuzzi, chairman and CEO of Monster, said of Blackwood in an internal memo: “Joan Blackwood will be leaving the organization and will be working to transition her responsibilities to Ted over the next several months. We thank Joan for her hard work and dedication to the company during her time at Monster. Joan took on the massive task of navigating the brand launch and introducing our new positioning in life improvement during a time of great change at Monster. The company will continue to benefit from this work and from her many other contributions to the organization. We wish her all the best in her new career pursuits.”

BBDO took over on the account last September and in January debuted a campaign tagged “Your calling is calling.”

Monster spends more than $150 million annually in measured media.