Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Career-search giant Monster.com has begun a review of creative chores on its global ad account, sources said.
The move comes three months after the Maynard, Mass., company hired Joan Blackwood as chief marketing officer. She had been with technology firm CA, formerly Computer Associates, in Islandia, N.Y., as svp, worldwide marketing. She has also served at Bank of America.
Monster spent about $155 million in domestic measured media in each of the past two years, per TNS Media Intelligence.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in