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The next Super Bowl will feature a creative showdown between two of the region’s largest agencies.
The Monster Board in Maynard, Mass., one of the top employment sites on the Web, has hired Mullen to create a 30-second spot for the big game just weeks after upstart rival HotJobs.com retained Hill, Holliday, Connors, Cosmopulos for a like assignment [Adweek, Nov. 16].
Mullen was selected by The Monster Board–owned by recruitment firm TMP Worldwide in New York–after an informal review of shops, according to founder and chairman Jeff Taylor.
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