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IPG’s Deutsch will kick off its first major effort for online job service Monster during Super Bowl XXXVIII, to air Feb. 1 on CBS, the client said last week. This will be Monster’s sixth consecutive Super Bowl appearance. The New York shop won the Maynard, Mass.-based client’s creative and media business in July. Monster spent $30 million on advertising in 2002, according to TNS Media Intelligence/CMR.
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