Monster Selects Deutsch

NEW YORK Deutsch has won creative chores for online job service Monster, the client confirmed.

The Interpublic Group shop bested Publicis Groupe’s Saatchi & Saatchi and Omnicom’s DDB in the final round of a review, sources said. All three agencies are in New York.

Monster claims a total worldwide marketing budget of $115 million. Last year, the client spent $30 million on U.S. ads, according to TNS Media Intelligence/CMR.

In a statement, Monster founder and CEO Jeff Taylor said he believes Deutsch is “poised to capture the true essence of the Monster brand.”

Agency CEO Donny Deutsch, in the same statement, noted that, “The Monster culture and entrepreneurial spirit is simpatico with Deutsch.”

The shop will now be asked to fashion TV, print, radio and online efforts for the Maynard, Mass.-based client.

Monster split with its two-year incumbent, Havas’ Arnold in Boston, in April. That shop coined the client’s current tagline, “Never settle.” Media chores remain with Havas’ MPG for the time being.

—with David Gianatasio