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NEW YORK Monster has tapped Gillette executive Carole Johnson as senior vice president of marketing. She replaces Peter Blacklow, who left Monster in January.
Johnson joins the company in the midst of an agency review, with briefs issued to 8-12 agencies due back at Monster today.
Johnson had mostly recently served as vice president of business service for Boston-based Gillette. She had been with Gillette for more than a decade.
Once the initial field is set, Monster will draw up a fictitious case study and ask the shops to craft a speculative campaign, Johnson said.
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