Monster Moves Direct Marketing to IPG Shop

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

BOSTON Online employment service Monster.com said it has tapped a unit of Interpublic Group’s Deutsch for direct marketing chores following a review. PreVision Marketing, an independent shop in Lincoln, Mass., was the incumbent.

Maynard, Mass.-based Monster did not disclose review contenders nor give a budget figure, though one source said the work is worth $10-15 million annually to New York-based Deutsch’s direct marketing division.

PreVision

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in