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Millions of Americans are still out of work because of the financial fallout from the coronavirus. Last month, the U.S. unemployment rate fell slightly to 13.3%, according to the Bureau of Labor Statistics, with roughly 21 million people out of work.
Yet there are still jobs for the taking—at least according to Monster. As states and their respective economies begin to reopen, the jobs site is releasing a campaign that encourages job seekers to visit Monster, where “millions of jobs” are waiting.
Created by MullenLowe, the ads strike a quirky and upbeat tone, with a bag personifying the plight of an unemployed worker.
For instance, one featuring a suitcase is meant to appeal to those who typically hold white-collar jobs, according to MullenLowe creative director Myles Allpress.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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