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MonitorsDirect has assigned its online marketing account to Inrhythm Marketing, a San Francisco-based interactive marketing shop. Inrhythm will develop strategy and online media placement for MonitorsDirect. A creative agency will be named shortly to the account. Billings were not disclosed.
Inrhythm plans to implement an online marketing campaign that targets IT managers working at small- and mid-sized businesses. The online effort, expected to kick off in mid-August and run for three months, is the first time that MonitorsDirect has moved to acquire customers via online solicitation.
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