Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Fifty-two years after she appeared, as a 3-year-old, in the most famous political campaign commercial ever made, Monique Luiz is back—and the subject once again is nuclear weapons.
Luiz was the star of 1964's "Daisy" ad for Lyndon B. Johnson, in which she was seen picking the petals off a daisy as an ominous countdown was heard. The spot ended with a nuclear explosion, implying that Barry Goldwater was too dangerous to be president.
Created by Doyle Dane Bernbach and media consultant Tony Schwartz, it was credited with helping LBJ crush Goldwater at the polls.
Now, Luiz is back in the new Hillary Clinton ad below, which has a similar mission—characterizing Donald Trump as too dangerous, even reckless, for the presidency.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in