MoneyGram Reviews

Looks To Transfer $11 Mil. To Midwest Shop
CHICAGO–MoneyGram Payment Services has contacted at least five Midwest agencies about its $11 million advertising account, according to sources.
Among the shops that have been approached by the Lakewood, Colo.-based cash transfer service company are Carmichael Lynch, Campbell Mithun Esty and Martin/Williams, all in Minneapolis, and DDB Needham Chicago, sources said. A Chicago-area minority agency may also be involved, sources said.
Agency officials either could not be reached or declined comment. MoneyGram officials could not be reached for comment.
MoneyGram recently parted ways with MacNamara, Stewart, Saperstein in New York. Agency president Frank MacNamara described the parting as amicable.
“They wanted a local agency, and we’re certainly not a local agency,” he said.
MoneyGram earlier this year was purchased by Viad Corp. of Phoenix, Ariz., which folded the wire service company into its Minneapolis-based money order subsidiary, Travelers Express Co.
Travelers Express in August awarded Carmichael Lynch a brand repositioning project, including development of a new logo reflecting that image.
MoneyGram spent $8.5 million on advertising during the first six months of 1998, according to Competitive Media Reporting.
Its most recent TV campaign from MacNamara depicts humorous situations in which people need money quickly. The campaign is tagged, “Money well sent–worldwide.” –with Trevor Jensen