Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
In the United States, Formula 1, Haas Racing and MoneyGram are all bound by one common trait: potential.
Before 2022, Formula 1 never hosted more than one event in the U.S. in a year—if it held one at all. Since the race circuit’s Drive to Survive series caught viewers’ attention on Netflix during the pandemic, however, Formula 1 broadcast partner ESPN has watched race ratings increase each year.
In 2022, they jumped 28% to an average of 1.21
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in