How MoneyGram's CMO Is Maximizing Its Sponsorship of the Haas Racing Formula 1 Team

CMO Greg Hall discusses the common interests and opportunities that led to entering the global race circuit

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In the United States, Formula 1, Haas Racing and MoneyGram are all bound by one common trait: potential.

Before 2022, Formula 1 never hosted more than one event in the U.S. in a year—if it held one at all. Since the race circuit’s Drive to Survive series caught viewers’ attention on Netflix during the pandemic, however, Formula 1 broadcast partner ESPN has watched race ratings increase each year.

In 2022, they jumped 28% to an average of 1.21



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