Money Trail Leads to China, Russia, South America

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

An adspend recovery is on its way, but the good news is not coming from the traditional places, according to Initiative Media North America’s first forecast of advertising activity around the world.

The Interpublic Group media network’s report, to be issued this week, tracks 40 countries that account for 80 percent of worldwide spending.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in