'Money' Selects Deutsch

NEW YORK Interpublic Group’s Deutsch has landed creative duties on Time Warner’s Money magazine, the agency confirmed.

Deutsch will develop a trade advertising and media planning and buying strategy for the magazine.

In a statement, Val DiFebo, the New York shop’s managing partner and director of client services, said, “We’re honored to be partnering with the category leader as we work to position a powerful brand and build upon their strong connection with consumers and the media community.”

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