‘Money’ Selects Deutsch

NEW YORK Interpublic Group’s Deutsch has landed creative duties on Time Warner’s Money magazine, the agency confirmed.

Deutsch will develop a trade advertising and media planning and buying strategy for the magazine.

In a statement, Val DiFebo, the New York shop’s managing partner and director of client services, said, “We’re honored to be partnering with the category leader as we work to position a powerful brand and build upon their strong connection with consumers and the media community.”

Publisher Michael Dukmejian said in a statement, “With Deutsch, our goal is to bring Money‘s huge and highly affluent readership to life for the media community.”

Launched in 1972, Money is a personal finance magazine that has grown from 225,000 to nearly 2 million in circulation. In 2002, it spent about $1 million on ads, per TNS Media Intelligence/CMR.

Deutsch’s other clients include Bank of America, Coors, DirecTV, Mitsubishi, Monster, Novartis, Revlon, Snapple and Tommy Hilfiger.