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NEW YORK – A disagreement over the agency’s fee has led Lois/EJL and client Slomin’s to part company. Agency principal George Lois and client director of sales and marketing Gene Spagnola last week confirmed the split.
Spagnola said there are five New York agencies vying for creative and media planning responsibilities on the $15 million account. He declined to identify the contenders, but noted that they all claim billings of about $300 million.
Slomin’s is looking for a new shop to develop an integrated direct response campaign including TV, print and radio advertising.
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