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MEXICO CITY – It’s the account that can’t get off the ground. Mexicana Airlines is making agency rounds again, five months after hiring McCann-Erickson/L.A., who as it turns out, wasn’t hired after all. Oddly enough, Mexicana’s back knocking on J. Walter Thompson’s door, the agency the financially-troubled carrier fired last summer.
‘We couldn’t settle an arrangement with McCann-Erickson,’ said Eduardo Oliverez, Mexicana’s director of marketing. ‘There were a few differences in the contract that we could not solve.
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