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NEW YORK WPP Group’s mOne Worldwide said it has started a new unit, mSearch, which will separate its search services from its online media planning.
The digital and direct media network’s new unit brings together mOne’s paid placement, bid management and natural search optimization. It will include WPP-owned AdvancePostions.com, a London-based search-marketing firm. MOne handles search for clients including IBM, Ford and Nextel. The search unit will serve clients in mOne’s 47 offices worldwide.
Stuart Bogaty, formerly managing director of mOne New York, will serve as CEO of mSearch.
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