Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ABC enlists Hunt Adkins to build brand beyond the game
ABC seeks to broaden the appeal of Monday Night Football, whose ratings have sagged in recent years, with a new campaign tagged, “Everyone comes to play on Monday night.”
The initial commercials from Minneapolis-based Hunt Adkins star Britney Spears and break during ABC’s coverage of the British Open on July 17, said Cindy Vannoy, vp of advertising and promotions at ABC Sports.
The campaign’s tagline will not supplant the familiar “Are you ready for some football?” line bellowed during the game’s opening by Hank Williams Jr.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in