Monday Miscellany

* Thirty-eight percent recall seeing mobile ads in the first quarter of 2009, up from 33 percent in fourth-quarter 2008. Among iPhone users, the figure rose from 41 percent to 59 percent. (Brightkite/GfK Technology)

* People who access mobile Internet and video on a weekly basis are media omnivores, spending 30 percent more time with media than 12-64-year-olds in general. Eleven percent of people in that age range used mobile Internet or video in the week before being polled. (Knowledge Networks)

* Though many vacationers have trimmed their travel plans, 7 percent have “decided to take a more elaborate trip this year because prices are lower.” (Associated Press/GfK)

* Fourteen percent of respondents have ceased shaking hands with people due to fear of swine flu. (Harvard School of Public Health)

* Seventy-two percent of parents feel their kids have “too much access to junk food.” Ninety-two percent of survey respondents (parents or otherwise) said they eat pasta, and one in six have been eating more of it this year. (Mintel)

* Memberships in travel/hospitality reward programs have reached 556 million. Airlines’ frequent-flyer programs account for 277 million of these. (2009 Colloquy Loyalty Census)