Monday Miscellany

* Fifty-seven percent view pharmaceutical ads as acceptable on social-media sites that cover health/medical issues. (Prevention)
* Seventy-seven percent cook hot meals on a daily basis; 48 percent cook in larger batches to save time. Half mix packaged foods with fresh ingredients more often than before. (Martha Stewart Living Omnimedia)
* Of those who engage with brands via Twitter, nearly half do so “silently,” reading tweets though they don’t have a Twitter account. (ExactTarget/CoTweet)
* During summer, 9 percent use sunscreen “every day” and 20 percent “most days”; 31 percent use it “a few days” and 40 percent “not at all.” (Marist Poll)
* Respondents 25 and older expect to live in retirement for an average of 19.6 years. (Ipsos Marketing)
* Adults who consume alcoholic beverages knock back an average of 10 drinks per month at home and 5.7 at bars and restaurants. (Mintel)
* Fifty percent are “value driven” in their approach to clothing, vs. 34 percent who are “conservative/traditional” and 16 percent “fashion forward.” (Acxiom/BIGresearch)
* Among do-it-yourselfers, 55 percent categorized “making home improvements on your own” as one way in which they express themselves. Forty-six percent said the same about “gardening, raising flowers and plants.” (The Futures Co./Yankelovich Monitor)