Marketing Innovation

Moms and Daughters Are Closer Than Ever Since the Pandemic Began

They are making TikToks, drinking wine and closing the generational gap

Stay-at-home orders have accelerated changes in family dynamics. Kacy Burdette
By Emmy Liederman

August 14, 2020

For older generations of women, relationships with their mothers might have been defined by discipline, conversation boundaries and an inevitable generational gap. 

Emmy Liederman

Emmy is an Adweek staff writer covering ecommerce.

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