Moms, Dads Overobsess

Wilmington Trust promises to serve its customers as attentively as a doting parent in a new campaign from Korey Kay & Partners.
Three 30-second ads, in vintage and modern settings, depict parents painstakingly taking care of their children.
In “Pants” a small child stands on a table while his mother puts on his pants. The pants are too big, and without suspenders or a belt, they fall down. Each time they drop, she happily pulls them up again.
In “Cowlick,” a mother repeatedly tries to tame a son’s loose curl, again, to no avail.