Moms, Dads Overobsess

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Delaware-based Wilmington Trust broke an $8 million campaign from Korey Kay & Partners last week, the second from the New York agency. New offbeat spots position the bank as a place that revels in fussing over its customers.
Three 30-second ads, in both vintage and modern settings, depict parents painstakingly taking care of their children to the point of obsessiveness.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in