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DALLAS Stone Ward Advertising’s new TV campaign for Baptist Health Women’s Center uses dangerous imagery to persuade pregnant women not to take risks when it comes to selecting a delivery hospital, the shop said.
Launched last Friday, the 30-second spot from the Little Rock, Ark., agency coincidentally broke the same day the National Ad Council released a series of controversial PSAs about breastfeeding that shows pregnant women in perilous settings.
While both campaigns use a similar bull-riding and pregnant woman theme, the Ad Council’s spots depict pregnant women in danger while the Stone Ward ad only alludes to trouble.
Stone
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