Moms Admit to Swearing in Front of Their Kids, and Kraft Mac and Cheese Is Totally Chill About It

Mother's Day campaign salutes moms for being 'perfectly imperfect'

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Would it surprise you to learn that 74 percent of moms admit they’ve sworn in front of their kids? Probably not, because being a mom and taking care of another human is hard.

Kraft Macaroni & Cheese, a brand that prides itself on being there for moms and families when they need it most, has a clever new campaign that celebrates these moms leading up to Mother’s Day. The brand partnered with Melissa Mohr, author of Holy Sh*t: A Brief History of Swearing, for its new spot from CP+B in Boulder.



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