Moms Admit to Swearing in Front of Their Kids, and Kraft Mac and Cheese Is Totally Chill About It

Mother's Day campaign salutes moms for being 'perfectly imperfect'

Kraft Mac and Cheese has some alternative words moms can use when the kids are around. Kraft Macaroni & Cheese

Would it surprise you to learn that 74 percent of moms admit they’ve sworn in front of their kids? Probably not, because being a mom and taking care of another human is hard.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.