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ATLANTA Molson Ale has advanced its “twin-label technology” approach in a new print campaign breaking in May magazines.
The ads, from Maxxcom’s Crispin Porter + Bogusky in Miami, play up the separate yet linked ads that target men and women in the 21-25 age group.
In the May issue of Cosmopolitan, a handsome blond model is pictured with a pair of twin golden retriever puppies in his arms. He’s also clasping a Molson. Text, by copywriter Dave Schiff, reads, “His address: the intersection of confidence and compassion.
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