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The online daily fantasy sports gaming market is expected to be worth $40 billion by 2033—presenting a tremendous opportunity for brands. As more states legalize daily fantasy sports betting and it becomes more prevalent on digital platforms, how can brands navigate new collaborations and deliver optimal experiences for their audience?
Brad Feinberg, vice president of Media and Consumer Engagement, Molson Coors Beverage Company, offered some insights into the future of sports gaming at Adweek’s Elevate Mobile Gaming 2021 event.