Molson Chooses CP+B Over CL

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Molson Beer & Ale is set to award its $10 million U.S. creative account to Crispin Porter + Bogusky, sources said.

The Miami agency prevailed over finalist Carmichael Lynch, Minnea polis, following a six-month review. CL was a late entrant after an undisclosed California shop dropped out late last year because of a conflict.

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