Molson Acts Coy in 'Making Friends'

LOS ANGELES Molson USA has launched an ad campaign that calls into question whether its Molson Canadian beer is an aphrodisiac, the brewer said.

The effort, from MDC Partners’ Crispin Porter + Bogusky in Miami, introduces “Making ‘friends’ since 1786” as the tagline, replacing “Let your Molson do the talking.” The campaign includes two print ads, two radio spots and posters created for bars and clubs. Ads center on the brewing fact that Molson Canadian is made with Saskatchewan barley, which contains zinc, an active ingredient in oysters and truffles.