Moldy Whopper Sequel: Burger King Bans 120 Artificial Ingredients

Nelly, Anitta and Lil Huddy lend their real names to new celebrity meals, now with no additives

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

In a world where every brand aims to be true and real—or, in marketing speak, authentic—Burger King is going beyond its recent efforts to position itself as a sustainable quick service restaurant by banning 120 “nonessential, artificial ingredients” from its menu.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in