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Estee Lauder and Shisheido tied atop the moisturizing skin care category. Women felt both brands succeeded in providing smoother skin and a younger look. Whether this is true or not is irrelevant, said Passikoff. “Perception is reality.”
1. Estee Lauder
2. Shiseido
3. Lancome
4. Elizabeth Arden
5. Clinique
6. Clarins
7. Chanel
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