Mohegan Sun Installs 360-Degree Photo Booth

CRM tool lets guests share clips via Facebook, Twitter

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The new 360-degree photo booth at Mohegan Sun isn’t just advertising—it’s a capital improvement.

So says the casino giant, which announced Monday “Shine 360,” a 25-foot-wide permanent installation with 48 overhead cameras that lets guests record 12-second video snapshots of a moment from all angles—à la E!’s red carpet Glam Cam—and then share the clips with Facebook and Twitter social followings.

Located outside the arena on the main gaming floor of Mohegan Sun’s Uncasville, Conn., campus, the installation could help amplify the lineup of celebrities that pass through to perform, vp of marketing communications George Galinsky told Adweek.



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