Mohegan Sun Hires Cliff Freeman

Mohegan Sun Casino on Thursday assigned its advertising account to Cliff Freeman and Partners, New York.

Mintz & Hoke, Avon, Conn., handled the account for five years and was a finalist — along with New York shops Deutsch and Merkley Newman Harty – in a review managed by Pile and Co., Boston.

Mohegan Sun, Uncasville, Conn., has spent $7 million on advertising in each of the past two years but is expected to pay significantly more this year to more aggressively market against Atlantic City, N.J., gambling dens and Foxwoods in Mashantucket, Conn.