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Mohegan Sun Casino on Thursday assigned its advertising account to Cliff Freeman and Partners, New York.
Mintz & Hoke, Avon, Conn., handled the account for five years and was a finalist — along with New York shops Deutsch and Merkley Newman Harty – in a review managed by Pile and Co., Boston.
Mohegan Sun, Uncasville, Conn., has spent $7 million on advertising in each of the past two years but is expected to pay significantly more this year to more aggressively market against Atlantic City, N.J.,
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