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Connecticut’s Mohegan Sun is about to place a new bet in its quest to lure visitors amid tough competition from arch-rival Foxwoods and casinos in Atlantic City.
Mohegan has parted ways with Kirshenbaum Bond Senecal + Partners after the MDC Partners unit declined to participate in a review.
Russel Wohlwerth at consultancy Ark Advisors is overseeing the process.
The new agency’s task will be to drive traffic in a continued down economy when more folks than ever are keeping a close watch than ever on their discretionary dollars.
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